腾讯招聘Marketing Manager
招聘职位:
Marketing Manager 搜索同类职位
岗位职责:
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.
Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.)
Work Location: China-Shenzhen
岗位要求:
At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
Excellent communication, presentation, organizational and writing skills
Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus
Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background
Bilingual & Fluent in Mandarin & English, French or German a plus
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of.
Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.)
Work Location: China-Shenzhen
岗位要求:
At least 5+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
Excellent communication, presentation, organizational and writing skills
Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
Avid gamer with extended experience in mobile, PC and console games, esp. in the shooter category, GAAS game experience a plus
Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background
Bilingual & Fluent in Mandarin & English, French or German a plus
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