小红书(xiaohongshu)招聘Strategy, Researcher / 战略研究
招聘职位：
Strategy, Researcher / 战略研究 搜索同类职位
岗位职责：
【The Role】
This role serves as the strategic research backbone for xiaohongshu (rednote). You will help leadership and strategy teams form conviction on where the company should draw its strategic lines — what to lean into, what to avoid, and what to prepare for before decisions become irreversible. Your work goes beyond tracking trends or producing point-in-time analysis. You will lead deep, cumulative research efforts that shape the company’s long-term strategic posture — from defining core strategic bets, to setting guardrails for product and ecosystem evolution, to informing how the organization allocates attention and resources over multi-year horizons.
【Mandate】
Build a durable research foundation that helps the company anticipate structural shifts, develop shared strategic conviction, and establish clear strategic directions and boundaries — especially in moments where the right answer is unclear, contested, or non-obvious.
This includes:
- Identifying early signals and second-order implications of major industry shifts
- Translating deep research into clear strategic narratives that leadership can align around
- Providing the analytical backbone for major directional decisions (e.g. platform positioning, content strategy, e-commerce evolution, creator economics, etc.)
【职位概述】
支持管理层与战略团队在关键议题上建立“战略确定性”，不止于趋势跟踪或阶段性结论输出，而是牵头开展持续、深入、可沉淀的研究，塑造公司长期战略姿态——包括明确核心战略押注、为产品与生态演进设定边界与护栏，并为公司在未来数年维度上的注意力与资源配置提供依据。
【工作职责】
搭建可长期复用的战略研究基座，帮助公司提前预判结构性变化、形成组织共识，并在答案不明确、存在分歧或不易判断的关键时刻，给出清晰的战略方向与边界。
包括但不限于：
1. 识别重大行业变化的早期信号及其二阶影响（second-order implications）
2. 将深度研究转化为清晰的战略叙事，推动管理层对齐与共识形成
3. 为重大方向性决策提供分析支撑与论证基础（例如平台定位、内容策略、电商演进、创作者经济等）
任职要求：
【What We’re Looking For】
We represent the company's long-term strategic cognition. We are looking for deep thinkers with high stamina who:
- Go deep, not just wide: You have the patience and rigor to produce definitive research (e.g., comprehensive white papers) that exhausts a topic and becomes the internal "source of truth."
- Solve for the "How" and "Why": You don’t just spot a trend; you deconstruct its underlying unit economics, user psychology, and ecosystem impacts to tell us how to play.
- Think independently: You form independent, evidence-based viewpoints that challenge the consensus and guide leadership through ambiguity.
- Build systematic frameworks: You can build proprietary models to analyze complex ecosystems (e.g., content-community-commerce loops) rather than relying on generic templates.
- See clarity through complexity: You are skilled at synthesizing massive qualitative and quantitative inputs into clear logic, sharp conclusions, and actionable strategic recommendations.
- Operate as a "Full-Stack" researcher: You are comfortable switching between macro trend scanning and micro-level product/operational analysis.
- Deliver executive storytelling: You can translate 20,000 words of research into a clear, compelling narrative that drives leadership alignment.
【任职要求】
代表公司长期战略认知能力，期待具备深度思考与强韧执行力的人才：
1. 深而不止于广：有耐心与严谨度产出“可定稿”的深度研究成果（如白皮书），覆盖议题全貌并沉淀为内部权威“事实来源”
2. 不仅看见趋势，更解释机制：不止发现趋势本身，还能拆解其背后的单位经济模型、用户心理与生态影响，给出“为什么”和“怎么做”的策略指引
3. 独立判断能力强：能够基于证据形成独立观点，敢于挑战共识，在不确定性中提供可依据的判断框架
4. 擅长搭建系统化分析框架：能构建自有模型分析复杂生态，而非依赖通识
5. 在复杂中提炼清晰：能综合大量定性与定量信息，形成清晰逻辑、明确结论与可执行的战略建议
6. “全栈型”研究能力：能在宏观趋势扫描与微观产品/运营层分析之间切换
7. 具备宏观叙事与表达能力：能将数万字研究浓缩为清晰、有说服力的核心叙事，推动管理层快速理解并形成一致行动方向
【The Role】
This role serves as the strategic research backbone for xiaohongshu (rednote). You will help leadership and strategy teams form conviction on where the company should draw its strategic lines — what to lean into, what to avoid, and what to prepare for before decisions become irreversible. Your work goes beyond tracking trends or producing point-in-time analysis. You will lead deep, cumulative research efforts that shape the company’s long-term strategic posture — from defining core strategic bets, to setting guardrails for product and ecosystem evolution, to informing how the organization allocates attention and resources over multi-year horizons.
【Mandate】
Build a durable research foundation that helps the company anticipate structural shifts, develop shared strategic conviction, and establish clear strategic directions and boundaries — especially in moments where the right answer is unclear, contested, or non-obvious.
This includes:
- Identifying early signals and second-order implications of major industry shifts
- Translating deep research into clear strategic narratives that leadership can align around
- Providing the analytical backbone for major directional decisions (e.g. platform positioning, content strategy, e-commerce evolution, creator economics, etc.)
【职位概述】
支持管理层与战略团队在关键议题上建立“战略确定性”，不止于趋势跟踪或阶段性结论输出，而是牵头开展持续、深入、可沉淀的研究，塑造公司长期战略姿态——包括明确核心战略押注、为产品与生态演进设定边界与护栏，并为公司在未来数年维度上的注意力与资源配置提供依据。
【工作职责】
搭建可长期复用的战略研究基座，帮助公司提前预判结构性变化、形成组织共识，并在答案不明确、存在分歧或不易判断的关键时刻，给出清晰的战略方向与边界。
包括但不限于：
1. 识别重大行业变化的早期信号及其二阶影响（second-order implications）
2. 将深度研究转化为清晰的战略叙事，推动管理层对齐与共识形成
3. 为重大方向性决策提供分析支撑与论证基础（例如平台定位、内容策略、电商演进、创作者经济等）
任职要求：
【What We’re Looking For】
We represent the company's long-term strategic cognition. We are looking for deep thinkers with high stamina who:
- Go deep, not just wide: You have the patience and rigor to produce definitive research (e.g., comprehensive white papers) that exhausts a topic and becomes the internal "source of truth."
- Solve for the "How" and "Why": You don’t just spot a trend; you deconstruct its underlying unit economics, user psychology, and ecosystem impacts to tell us how to play.
- Think independently: You form independent, evidence-based viewpoints that challenge the consensus and guide leadership through ambiguity.
- Build systematic frameworks: You can build proprietary models to analyze complex ecosystems (e.g., content-community-commerce loops) rather than relying on generic templates.
- See clarity through complexity: You are skilled at synthesizing massive qualitative and quantitative inputs into clear logic, sharp conclusions, and actionable strategic recommendations.
- Operate as a "Full-Stack" researcher: You are comfortable switching between macro trend scanning and micro-level product/operational analysis.
- Deliver executive storytelling: You can translate 20,000 words of research into a clear, compelling narrative that drives leadership alignment.
【任职要求】
代表公司长期战略认知能力，期待具备深度思考与强韧执行力的人才：
1. 深而不止于广：有耐心与严谨度产出“可定稿”的深度研究成果（如白皮书），覆盖议题全貌并沉淀为内部权威“事实来源”
2. 不仅看见趋势，更解释机制：不止发现趋势本身，还能拆解其背后的单位经济模型、用户心理与生态影响，给出“为什么”和“怎么做”的策略指引
3. 独立判断能力强：能够基于证据形成独立观点，敢于挑战共识，在不确定性中提供可依据的判断框架
4. 擅长搭建系统化分析框架：能构建自有模型分析复杂生态，而非依赖通识
5. 在复杂中提炼清晰：能综合大量定性与定量信息，形成清晰逻辑、明确结论与可执行的战略建议
6. “全栈型”研究能力：能在宏观趋势扫描与微观产品/运营层分析之间切换
7. 具备宏观叙事与表达能力：能将数万字研究浓缩为清晰、有说服力的核心叙事，推动管理层快速理解并形成一致行动方向
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