美团(meituan)招聘User operation expert
招聘职位：
User operation expert 搜索同类职位
部门介绍：
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
Responsible for the development and execution of new user strategy in Brazil, understanding user growth logic, and building a sustainable user growth system
1. Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users; Design and optimize end-to-end growth funnels: from new user registration → first order completion → early habit formation.
2. Manage new user incentive programs and subsidy plans (coupons, referral campaigns, first-order promos), balancing growth efficiency and ROI., and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users.
3. Plan and manage both online and offline user acquisition campaigns (such as TikTok, field promotion)
4. Analyze user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, formulating corresponding user growth plans, and run A/B tests on growth initiatives.
5. Collaborate with the merchant, product, and others teams to align resources and promote project implementation.
6. Localize growth strategies for the Brazilian market, incorporating knowledge of local consumer behavior, culture, and competitive landscape.
任职要求：
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
2. Well-versed in growth hacking techniques, with hands-on experience in new customer growth, traffic channel operations, and subsidy plans.
3. Proficient in data analysis tools and able to perform attribution analysis using data.
4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.
岗位亮点：
Be a founding team member in a high-growth market with massive upside.
Direct impact on business outcomes — your work shapes Keeta Brazil's growth trajectory.
Accelerated career development in a global, multi-cultural team.
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
Responsible for the development and execution of new user strategy in Brazil, understanding user growth logic, and building a sustainable user growth system
1. Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users; Design and optimize end-to-end growth funnels: from new user registration → first order completion → early habit formation.
2. Manage new user incentive programs and subsidy plans (coupons, referral campaigns, first-order promos), balancing growth efficiency and ROI., and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users.
3. Plan and manage both online and offline user acquisition campaigns (such as TikTok, field promotion)
4. Analyze user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, formulating corresponding user growth plans, and run A/B tests on growth initiatives.
5. Collaborate with the merchant, product, and others teams to align resources and promote project implementation.
6. Localize growth strategies for the Brazilian market, incorporating knowledge of local consumer behavior, culture, and competitive landscape.
任职要求：
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
2. Well-versed in growth hacking techniques, with hands-on experience in new customer growth, traffic channel operations, and subsidy plans.
3. Proficient in data analysis tools and able to perform attribution analysis using data.
4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.
岗位亮点：
Be a founding team member in a high-growth market with massive upside.
Direct impact on business outcomes — your work shapes Keeta Brazil's growth trajectory.
Accelerated career development in a global, multi-cultural team.
免责声明：
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