美团(meituan)招聘频道运营-Specialist Campaign Management

部门介绍：
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。

自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
1. Identify local consumer scenario trends (e.g., weekday breakfast/lunch, family gatherings) and make campaign strategies accordingly.
2. Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure, including A/B testing for personalized recommendations.
3. Partner with Supply team to select campaign dishes, make subsidy and traffic strategies,analyze dish performance, customer behavior, and discount ROI.
4. Partner with Product and Algorithm teams to improve recommendations
5. Own weekly business reporting (WBR), delivering clear insights on campaign performance, key trends, and maintain dashboards to monitor campaign outcomes.
6. Establish a strong working relationship with cross functional stakeholders in our Product, Tech, Algorithm & Supply teams.

1. 负责EDLP低价频道的日常运营与效果分析，为频道供需匹配和运营提效负责。
2. 场景差异化策略制定：洞察本地用户消费场景（工作日早午餐、家庭聚餐等），制定差异化运营策略，包含场景洞察识别、选品补贴策略、站内外传播策略。
3. 数据监控复盘：场域核心指标体系（菜品选育汰、补贴效率、流量分配效率等）监控、专题分析，定期输出复盘报告并推动策略迭代。
4. 撬动商家投入：基于商家分层补贴、流量分层运营、菜品质量评估与汰换等手段，联动供给团队提升频道补贴效率，撬动商家侧资源投入。
5. 导购与推荐策略优化：联动产品、算法团队优化导购链路与推荐策略，通过 AB 测试等方式推动个性化推荐落地，持续提升场域转化率与用户体验。
任职要求：
1. Bachelor's degree or equivalent working experience and 3–5 years of experience in food delivery discount campaign, or category growth, with a proven track record of successful strategies that delivered results.
2. Strong analytical/SQL skills; experience building data dashboards for channel operations, digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to drive performance.
3. Strong stakeholder management and interpersonal skills; experience in complex project process management and cross-functional collaboration.
4. English proficiency sufficient for business use; overseas or Middle East market experience preferred.

1. 3-5 年外卖/本地生活频道、品类、菜品运营经验，有拿到结果的成功策略经验
2. 能熟练用 SQL取数做专题效果分析、搭建数据看板，数据敏感性好
3. 英语可作为工作语言，有海外或中东市场经验者优先
4. Owner意识强，对结果负责，有复杂项目流程管理和协同经验，准确把控节奏
岗位亮点：
1. Opportunity to work in a dynamic, international environment based in Dubai.
2. Play a key role in shaping user growth strategies for a rapidly expanding product.
3. Access to cutting-edge tools and data resources to drive innovation in campaign design.
4. Competitive compensation package with performance-based incentives.
5. Collaborative culture with cross-functional teams across global markets.

1. 加入国际化团队，参与海外市场运营实践。
2. 工作地位于迪拜，享受多元文化环境与职业发展机会。
3. 提供具有竞争力的薪酬福利与完善的培训体系。
4. 直接参与核心业务，拥有较大的自主权与成长空间。