美团(meituan)招聘Social Media and Content Specialist
招聘职位：
Social Media and Content Specialist 搜索同类职位
部门介绍：
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。仅用一年时间，Keeta已成为香港市场的行业领导者。随着我们持续向沙特阿拉伯扩张，Keeta创下了17天内在5座城市上线的惊人成绩，让阿拉伯世界见证中国速度！Keeta为您提供激动人心的机会，加入这场正在重塑配送与零售未来的变革之旅。加入Keeta，探索世界。
岗位职责：
1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。
2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。
3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。
4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。
5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。
6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。
7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。
8. 根据需要管理外部机构。
1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy.
2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences.
3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery.
4. Monitor, track, and analyze performance metrics to increase engagement and reach.
5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches.
6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following.
7. Keep a close eye on industry trends, competitor activity, and emerging social media tools.
8. Manage external agencies as needed.
任职要求：
1. 经验：至少 5 年社交媒体管理和内容创作经验，尤其擅长餐饮、电商或外卖平台。
2. 阿拉伯语和英语（口语和书面语）流利者优先。
3. 拥有通过自然营销和付费营销活动吸引和发展受众的成功经验。
4. 具备优秀的文案撰写和故事讲述能力，并能在不同数字平台上进行创作。
5. 具备数据驱动思维，能够将分析结果转化为切实可行的洞见。
6. 具备优秀的组织和时间管理能力，能够同时处理多个项目。
7. 能够在快节奏、高增长的环境中灵活地工作。
1. Experience: At least 5 years of experience in social media management and content creation, with a particular focus on restaurant, e-commerce, or food delivery platforms.
2. Fluency in Arabic and English (spoken and written) is a plus.
3. Proven track record of attracting and growing audiences through both organic and paid marketing campaigns.
4. Excellent copywriting and storytelling skills, capable of creating across various digital platforms.
5. Data-driven thinking, able to translate analytical results into actionable insights.
6. Excellent organizational and time management skills, able to handle multiple projects simultaneously.
7. Ability to work flexibly in a fast-paced, high-growth environment.
岗位亮点：
Rapidly growing new opportunities with bright prospects
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。仅用一年时间，Keeta已成为香港市场的行业领导者。随着我们持续向沙特阿拉伯扩张，Keeta创下了17天内在5座城市上线的惊人成绩，让阿拉伯世界见证中国速度！Keeta为您提供激动人心的机会，加入这场正在重塑配送与零售未来的变革之旅。加入Keeta，探索世界。
岗位职责：
1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。
2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。
3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。
4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。
5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。
6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。
7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。
8. 根据需要管理外部机构。
1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy.
2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences.
3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery.
4. Monitor, track, and analyze performance metrics to increase engagement and reach.
5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches.
6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following.
7. Keep a close eye on industry trends, competitor activity, and emerging social media tools.
8. Manage external agencies as needed.
任职要求：
1. 经验：至少 5 年社交媒体管理和内容创作经验，尤其擅长餐饮、电商或外卖平台。
2. 阿拉伯语和英语（口语和书面语）流利者优先。
3. 拥有通过自然营销和付费营销活动吸引和发展受众的成功经验。
4. 具备优秀的文案撰写和故事讲述能力，并能在不同数字平台上进行创作。
5. 具备数据驱动思维，能够将分析结果转化为切实可行的洞见。
6. 具备优秀的组织和时间管理能力，能够同时处理多个项目。
7. 能够在快节奏、高增长的环境中灵活地工作。
1. Experience: At least 5 years of experience in social media management and content creation, with a particular focus on restaurant, e-commerce, or food delivery platforms.
2. Fluency in Arabic and English (spoken and written) is a plus.
3. Proven track record of attracting and growing audiences through both organic and paid marketing campaigns.
4. Excellent copywriting and storytelling skills, capable of creating across various digital platforms.
5. Data-driven thinking, able to translate analytical results into actionable insights.
6. Excellent organizational and time management skills, able to handle multiple projects simultaneously.
7. Ability to work flexibly in a fast-paced, high-growth environment.
岗位亮点：
Rapidly growing new opportunities with bright prospects
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