美团(meituan)招聘Senior Growth Marketing Specialist
招聘职位：
Senior Growth Marketing Specialist 搜索同类职位
部门介绍：
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
1. Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV.
2. Design and execute targeted in-app promotion campaigns to acquire/retain new users and improve conversion; collaborate with Commercial/Merchant teams on merchant-funded promotions.
3. Own the subsidy allocation strategy: design, execute, and continuously optimize how platform-funded and merchant-funded budgets are distributed across promotional tools (e.g., item discounts, delivery fee subsidies, vouchers) to drive order growth and GMV.
4. Drive in-app promotion execution for mega-sales and seasonal campaigns (Ramadan, Eid, Qatar National Day); co-design local subsidy allocation strategy and resource plans to hit peak order targets through in-app channels.
5. Track campaign performance with strong analytical rigor; run timely iterations and post-campaign reviews to ensure targets are met. Utilize AI-assisted analytics tools to improve anomaly detection speed and automate routine performance reporting.
6. Work efficiently across functions (Marketing, Commercial/Merchants, Product) and be accountable for in-app campaign results.
任职要求：
1. Bachelor's degree or above; 5–7+ years of experience in Marketing Campaigns / Growth Marketing / Trade Marketing / E-commerce Operations or related roles, with at least 3-4 years focused on in-app promotion campaign execution.
2. Strong familiarity with the Qatar market and the ability to work effectively with local merchants and partners.
3. Proven experience designing and executing in-app promotion campaigns (campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach) to drive user acquisition, conversion, and order growth.
4. Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data - SQL is a plus.
5. Curious about AI technology, able to proactively explore new tools and promote team adoption
6. Fluent in English and Arabic.
岗位亮点：
1. Rapidly growing overseas business with high ownership and impact in Qatar.
2. Comprehensive exposure to the full food delivery business model, with room to drive meaningful growth through structured campaign operations.
3. Supportive, learning-oriented team environment that values practical results and professional development.
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
1. Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV.
2. Design and execute targeted in-app promotion campaigns to acquire/retain new users and improve conversion; collaborate with Commercial/Merchant teams on merchant-funded promotions.
3. Own the subsidy allocation strategy: design, execute, and continuously optimize how platform-funded and merchant-funded budgets are distributed across promotional tools (e.g., item discounts, delivery fee subsidies, vouchers) to drive order growth and GMV.
4. Drive in-app promotion execution for mega-sales and seasonal campaigns (Ramadan, Eid, Qatar National Day); co-design local subsidy allocation strategy and resource plans to hit peak order targets through in-app channels.
5. Track campaign performance with strong analytical rigor; run timely iterations and post-campaign reviews to ensure targets are met. Utilize AI-assisted analytics tools to improve anomaly detection speed and automate routine performance reporting.
6. Work efficiently across functions (Marketing, Commercial/Merchants, Product) and be accountable for in-app campaign results.
任职要求：
1. Bachelor's degree or above; 5–7+ years of experience in Marketing Campaigns / Growth Marketing / Trade Marketing / E-commerce Operations or related roles, with at least 3-4 years focused on in-app promotion campaign execution.
2. Strong familiarity with the Qatar market and the ability to work effectively with local merchants and partners.
3. Proven experience designing and executing in-app promotion campaigns (campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach) to drive user acquisition, conversion, and order growth.
4. Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data - SQL is a plus.
5. Curious about AI technology, able to proactively explore new tools and promote team adoption
6. Fluent in English and Arabic.
岗位亮点：
1. Rapidly growing overseas business with high ownership and impact in Qatar.
2. Comprehensive exposure to the full food delivery business model, with room to drive meaningful growth through structured campaign operations.
3. Supportive, learning-oriented team environment that values practical results and professional development.
免责声明：
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