美团(meituan)招聘Campaign marketing expert
招聘职位：
Campaign marketing expert 搜索同类职位
部门介绍：
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。
不到一年，Keeta便成为中国香港外卖行业的领跑者。随后我们快速进入沙特阿拉伯，现已覆盖20余城。随着近期成功开拓卡塔尔、科威特和阿联酋，我们正带着同样的速度与创新前往中东更多国家和巴西。
岗位职责：
1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc.
2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes.
3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday).
4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities.
5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies.
6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools.
7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
任职要求：
1.Educational Background:Bachelor’s degree or higher. Experience in overseas market growth, operations, or communications is preferred.
2. Work Experience:Over 3 years of experience in user operations or integrated marketing. Experience in local O2O or e-commerce platform campaign operations is a plus.
3.International Marketing Experience:Experience in planning and operating large-scale international consumer marketing campaigns is preferred (e.g., Black Friday, Christmas, Double 11, etc.).
4. Familiar with local mainstream social/O2O/e-commerce platform marketing tactics (e.g., Instagram trends, WhatsApp viral campaigns, local e-commerce promotional tools, etc.).
5. Language Proficiency:Native communication skills in the local language (preferred). Proficient in business English communication.
6.Communication Skills:Strong communication skills, empathetic, and adept at organizing and collaborating with cross-cultural teams. Able to take the initiative in multi-role projects, coordinating resources to achieve objectives.
7. Data Sensitivity and Analysis Skills:Data-driven with strong analytical skills, proficient in SQL, and capable of identifying key insights and breakthroughs from data to drive relevant developments and optimizations.
8. User Research & Marketing Creativity:Solid knowledge of user research and analysis methods, strong marketing creativity, market insight, and the ability to identify trends.
9. Local Market Understanding:In-depth understanding of local culture, consumer habits, and the internet ecosystem, with the ability to quickly capture local
岗位亮点：
international working enviroment.
huge growth potential
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。
不到一年，Keeta便成为中国香港外卖行业的领跑者。随后我们快速进入沙特阿拉伯，现已覆盖20余城。随着近期成功开拓卡塔尔、科威特和阿联酋，我们正带着同样的速度与创新前往中东更多国家和巴西。
岗位职责：
1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc.
2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes.
3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday).
4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities.
5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies.
6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools.
7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
任职要求：
1.Educational Background:Bachelor’s degree or higher. Experience in overseas market growth, operations, or communications is preferred.
2. Work Experience:Over 3 years of experience in user operations or integrated marketing. Experience in local O2O or e-commerce platform campaign operations is a plus.
3.International Marketing Experience:Experience in planning and operating large-scale international consumer marketing campaigns is preferred (e.g., Black Friday, Christmas, Double 11, etc.).
4. Familiar with local mainstream social/O2O/e-commerce platform marketing tactics (e.g., Instagram trends, WhatsApp viral campaigns, local e-commerce promotional tools, etc.).
5. Language Proficiency:Native communication skills in the local language (preferred). Proficient in business English communication.
6.Communication Skills:Strong communication skills, empathetic, and adept at organizing and collaborating with cross-cultural teams. Able to take the initiative in multi-role projects, coordinating resources to achieve objectives.
7. Data Sensitivity and Analysis Skills:Data-driven with strong analytical skills, proficient in SQL, and capable of identifying key insights and breakthroughs from data to drive relevant developments and optimizations.
8. User Research & Marketing Creativity:Solid knowledge of user research and analysis methods, strong marketing creativity, market insight, and the ability to identify trends.
9. Local Market Understanding:In-depth understanding of local culture, consumer habits, and the internet ecosystem, with the ability to quickly capture local
岗位亮点：
international working enviroment.
huge growth potential
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