美团招聘Keeta-用户运营专家（User Operation Manager）
招聘职位：
Keeta-用户运营专家（User Operation Manager） 搜索同类职位
部门介绍：
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
岗位职责：
用户行为数据监控与分析
1. 搭建并维护用户转化和留存核心指标体系，覆盖拉新、首单、复购、留存等关键阶段；
2. 实时监控用户行为、补贴工具使用、活动转化路径等数据，识别运营策略中的机会与风险点
补贴策略制定与运营支持
1. 基于用户生命周期与分层模型，制定针对新客、沉默用户、流失用户等群体的差异化补贴策略（如新客立减、满减、返现券等）；
2. 联动产品与B端运营团队配置最优激励方案，设计人群×工具的组合策略，提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率
策略效果复盘与优化闭环
1. 跟踪每项补贴/激励策略执行结果，输出效果归因、路径分析与ROI评估；
2. 基于复盘结果持续优化激励策略组合，形成标准化的策略评估模型与策略沉淀；
3. 定期输出月/周分析报告，为用户运营策略提供数据支持与优化方向
User Behavior Data Monitoring and Analysis
1. Build and maintain a core metrics system for user conversion and retention, covering key stages such as user acquisition, first orders, repurchase, and retention.
2. Monitor user behavior, subsidy tool usage, activity conversion paths, etc., in real-time to identify opportunities and risks in operational strategies.
Subsidy Strategy Development and Operational Support
1. Based on user lifecycle and segmentation models, develop differentiated subsidy strategies for new users, dormant users, churned users, etc. (e.g., new customer discounts, coupons, cashback vouchers, etc.).
2. Collaborate with the product and B2B operations teams to configure optimal incentive plans, design crowd × tool combination strategies, and improve activation and retention conversion rates. Actively assist the product and research team in optimizing delivery tools and data infrastructure to improve the effectiveness of paid advertising.
Strategy Review and Optimization
1. Track the execution results of each subsidy/incentive strategy, providing effect attribution, path analysis, and ROI evaluation.
2. Continuously optimize incentive strategy combinations based on review results, forming standardized strategy evaluation models and strategy documentation.
3. Regularly produce monthly/weekly analysis reports to provide data support and optimization directions for user operations strategies.
任职要求：
1. 本科及以上学历；理工科，商科等相关专业优先；海内外名校毕业优先
2. 5年以上用户运营或补贴策略分析经验
3. 有电商、O2O或本地生活平台背景者优先验
4. 有海外互联网产品从业经验优先
5. 结果导向，数据敏感，具备较强业务理解与落地推动能力。
6. 熟练掌握SQL、Python
7. 有用户分层、转化路径、补贴ROI等分析经验；
1. Bachelor's degree or above; preference for majors in Science, Engineering, Business, or related fields; graduates from top domestic and international universities are preferred.
2. Over 5 years of experience in user operations or subsidy strategy analysis.
3. Background in e-commerce, O2O, or local life platforms is preferred.
4. Experience in overseas internet product industries is preferred.
5. Result-oriented, data-sensitive, with strong business understanding and implementation ability.
6. Proficient in SQL and Python.
7. Experience in user segmentation, conversion path analysis, and subsidy ROI analysis.
岗位亮点：
加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会。
Join us, and you will collaborate with a global team to drive innovation and growth for our food delivery platform in international markets, while enjoying broad career development opportunities.
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
岗位职责：
用户行为数据监控与分析
1. 搭建并维护用户转化和留存核心指标体系，覆盖拉新、首单、复购、留存等关键阶段；
2. 实时监控用户行为、补贴工具使用、活动转化路径等数据，识别运营策略中的机会与风险点
补贴策略制定与运营支持
1. 基于用户生命周期与分层模型，制定针对新客、沉默用户、流失用户等群体的差异化补贴策略（如新客立减、满减、返现券等）；
2. 联动产品与B端运营团队配置最优激励方案，设计人群×工具的组合策略，提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率
策略效果复盘与优化闭环
1. 跟踪每项补贴/激励策略执行结果，输出效果归因、路径分析与ROI评估；
2. 基于复盘结果持续优化激励策略组合，形成标准化的策略评估模型与策略沉淀；
3. 定期输出月/周分析报告，为用户运营策略提供数据支持与优化方向
User Behavior Data Monitoring and Analysis
1. Build and maintain a core metrics system for user conversion and retention, covering key stages such as user acquisition, first orders, repurchase, and retention.
2. Monitor user behavior, subsidy tool usage, activity conversion paths, etc., in real-time to identify opportunities and risks in operational strategies.
Subsidy Strategy Development and Operational Support
1. Based on user lifecycle and segmentation models, develop differentiated subsidy strategies for new users, dormant users, churned users, etc. (e.g., new customer discounts, coupons, cashback vouchers, etc.).
2. Collaborate with the product and B2B operations teams to configure optimal incentive plans, design crowd × tool combination strategies, and improve activation and retention conversion rates. Actively assist the product and research team in optimizing delivery tools and data infrastructure to improve the effectiveness of paid advertising.
Strategy Review and Optimization
1. Track the execution results of each subsidy/incentive strategy, providing effect attribution, path analysis, and ROI evaluation.
2. Continuously optimize incentive strategy combinations based on review results, forming standardized strategy evaluation models and strategy documentation.
3. Regularly produce monthly/weekly analysis reports to provide data support and optimization directions for user operations strategies.
任职要求：
1. 本科及以上学历；理工科，商科等相关专业优先；海内外名校毕业优先
2. 5年以上用户运营或补贴策略分析经验
3. 有电商、O2O或本地生活平台背景者优先验
4. 有海外互联网产品从业经验优先
5. 结果导向，数据敏感，具备较强业务理解与落地推动能力。
6. 熟练掌握SQL、Python
7. 有用户分层、转化路径、补贴ROI等分析经验；
1. Bachelor's degree or above; preference for majors in Science, Engineering, Business, or related fields; graduates from top domestic and international universities are preferred.
2. Over 5 years of experience in user operations or subsidy strategy analysis.
3. Background in e-commerce, O2O, or local life platforms is preferred.
4. Experience in overseas internet product industries is preferred.
5. Result-oriented, data-sensitive, with strong business understanding and implementation ability.
6. Proficient in SQL and Python.
7. Experience in user segmentation, conversion path analysis, and subsidy ROI analysis.
岗位亮点：
加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会。
Join us, and you will collaborate with a global team to drive innovation and growth for our food delivery platform in international markets, while enjoying broad career development opportunities.
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