美团(meituan)招聘Head of Marketing

招聘职位:

Head of Marketing 搜索同类职位
发布日期:
2026-02-12
工作地点:
职位类型:
全职
职位类别:
市场营销类营销
来源:
美团官网
部门介绍:
Keeta是全球领先外卖平台美团旗下的独立品牌,肩负着“帮大家吃得更好,生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀,我们正引领全球餐饮与商品即时配送服务的创新与发展。

自2023年成立以来,Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验,以智慧技术助餐厅提升经营效率,在为骑手拓宽收入来源的同时,也充分提供安全保障措施。基于这份多方共赢、共同成长的理念,我们的业务已从中国香港稳步拓展至中东及巴西,并持续向世界迈进。
岗位职责:
1.Develop and execute the annual marketing plan for Keeta, aligning closely with business objectives and defining core strategies to drive growth.
2.Conduct in-depth analysis of the competitive landscape, user needs, and local market dynamics—including cultural nuances, festivals, consumer habits, and offline scenarios—and translate insights into actionable marketing strategies.
3.Collaborate effectively with cross-functional teams, including Consumer and Business stakeholders, to align on integrated marketing initiatives.
4.Lead, mentor, and develop the marketing team, fostering a positive and high-performance culture while ensuring alignment with business goals.
任职要求:
1.Develop and execute the annual marketing plan for Keeta, aligning closely with business objectives and defining core strategies to drive growth.
2.Conduct in-depth analysis of the competitive landscape, user needs, and local market dynamics—including cultural nuances, festivals, consumer habits, and offline scenarios—and translate insights into actionable marketing strategies.
3.Collaborate effectively with cross-functional teams, including Consumer and Business stakeholders, to align on integrated marketing initiatives.
4.Lead, mentor, and develop the marketing team, fostering a positive and high-performance culture while ensuring alignment with business goals.
岗位亮点:
Gain hands-on exposure to global markets and complex business environments, offering strong long-term growth potential into regional or global leadership roles.
免责声明:

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FAQ 美团(meituan)招聘常见问答

美团(meituan)招聘工作地点:
迪拜
美团(meituan)招聘经验要求:
10年以上