美团(meituan)招聘[MKT | Social] Influencer Marketing Manager
招聘职位：
[MKT | Social] Influencer Marketing Manager 搜索同类职位
部门介绍：
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。
我们于2023年从中国香港起步，不到一年便成为当地行业的领跑者。紧接着，我们在2024年快速进入沙特阿拉伯，现已覆盖20余城。今年我们继续提速，在短短40天内接连开拓卡塔尔、科威特和阿联酋，并于近期登陆巴西，以桑托斯和圣维森特为试点，迈向更多目的地。
岗位职责：
Job Summary
We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand’s goals and values.
Key Responsibilities
1. Talent Sourcing & Relationship Management
- Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.).
- Manage influence agencies relationship, such as Spark, BR Media, etc.
- Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety.
- Maintain a database of influencers segmented by niche, audience demographics, and performance metrics.
2. Campaign Execution
- Develop creative briefs outlining campaign objectives, messaging, and content guidelines.
- Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery.
- Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies.
3. Performance Tracking & Analytics
- Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc.
- Generate post-campaign reports with actionable insights for optimization.
4. Community & Crisis Management
- Engage with influencer communities to foster long-term partnerships.
- Address potential PR risks (e.g., influencer controversies) proactively.
任职要求：
Proficiency in social media platforms and analytics tools.
Strong negotiation, project management, and communication skills.
Data-driven mindset with attention to detail.
岗位亮点：
Nice-to-Have:
Existing network of influencers/creators.
Experience with UGC (User-Generated Content) campaigns.
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。
我们于2023年从中国香港起步，不到一年便成为当地行业的领跑者。紧接着，我们在2024年快速进入沙特阿拉伯，现已覆盖20余城。今年我们继续提速，在短短40天内接连开拓卡塔尔、科威特和阿联酋，并于近期登陆巴西，以桑托斯和圣维森特为试点，迈向更多目的地。
岗位职责：
Job Summary
We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand’s goals and values.
Key Responsibilities
1. Talent Sourcing & Relationship Management
- Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.).
- Manage influence agencies relationship, such as Spark, BR Media, etc.
- Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety.
- Maintain a database of influencers segmented by niche, audience demographics, and performance metrics.
2. Campaign Execution
- Develop creative briefs outlining campaign objectives, messaging, and content guidelines.
- Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery.
- Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies.
3. Performance Tracking & Analytics
- Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc.
- Generate post-campaign reports with actionable insights for optimization.
4. Community & Crisis Management
- Engage with influencer communities to foster long-term partnerships.
- Address potential PR risks (e.g., influencer controversies) proactively.
任职要求：
Proficiency in social media platforms and analytics tools.
Strong negotiation, project management, and communication skills.
Data-driven mindset with attention to detail.
岗位亮点：
Nice-to-Have:
Existing network of influencers/creators.
Experience with UGC (User-Generated Content) campaigns.
免责声明：
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