美团(meituan)招聘User Growth Marketing Campaigns
招聘职位：
User Growth Marketing Campaigns 搜索同类职位
部门介绍：
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
Strategy & Planning:
• Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV.
• Own the planning and execution of tactical, occassion & brand-led food campaigns in the United Arab Emirates/city-level across the app.
• Manage weekly and monthly campaign calendars in line with the business goals & OKRs.
Campaign Execution & Content Quality:
• Drive in-app promotion execution for mega-sales and seasonal campaigns (Ramadan, Eid, National Day); co-design local subsidy allocation strategy and resource plans to hit peak order targets through in-app channels.
• Ensure campaign placements go live accurately across key in-app touchpoints.
• Maintain content hygiene across banners, categories, collections, campaign pages, and merchant/product assets.
• Conduct regular quality checks to ensure accuracy, freshness, localization, and brand consistency.
Performance & Insights:
• Track campaign performance across key metrics such as orders, CVR, CTR, AOV, GMV, and merchant performance.
• Prepare post-campaign insights highlighting key wins, gaps, learnings, and recommended next steps.
• Use performance data to improve future campaign planning, creative direction, in-app visibility, and conversion.
Cross-Functional Collaboration:
• Work closely with sales, marketing, design, product, legal, operations, and data teams to ensure smooth campaign delivery.
• Align stakeholders on timelines, ownership, dependencies, approvals, and launch readiness.
• Partner with product and tech teams to resolve platform issues, tracking gaps, and content inconsistencies.
• Coordinate campaign briefs, assets, offers, merchant lists, translations, and approvals with relevant teams.
任职要求：
• Bachelor's degree or above; 5–7+ years of experience in Marketing Campaigns / Growth Marketing / Trade Marketing / E-commerce Operations or related roles, with at least 3-4 years focused on in-app promotion campaign execution.
• Strong familiarity with the United Arab Emirates market and the ability to work effectively with local merchants and partners.
• Proven experience designing and executing in-app promotion campaigns (campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach) to drive user acquisition, conversion, and order growth.
• Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data - SQL is a plus.
• Curious about AI technology, able to proactively explore new tools and promote team adoption
岗位亮点：
???? Fast-growing industry leader – Be part of a rapidly scaling O2O platform shaping the future of delivery in United Arab Emirates.
???? High ownership & impact – Drive meaningful growth through structured campaign operations in a rapidly growing overseas market.
???? Growth opportunities – Gain comprehensive exposure to the full food delivery business model across cross-functional teams.
???? Collaborative environment – Supportive, learning-oriented team that values practical results and professional development.
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
Strategy & Planning:
• Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV.
• Own the planning and execution of tactical, occassion & brand-led food campaigns in the United Arab Emirates/city-level across the app.
• Manage weekly and monthly campaign calendars in line with the business goals & OKRs.
Campaign Execution & Content Quality:
• Drive in-app promotion execution for mega-sales and seasonal campaigns (Ramadan, Eid, National Day); co-design local subsidy allocation strategy and resource plans to hit peak order targets through in-app channels.
• Ensure campaign placements go live accurately across key in-app touchpoints.
• Maintain content hygiene across banners, categories, collections, campaign pages, and merchant/product assets.
• Conduct regular quality checks to ensure accuracy, freshness, localization, and brand consistency.
Performance & Insights:
• Track campaign performance across key metrics such as orders, CVR, CTR, AOV, GMV, and merchant performance.
• Prepare post-campaign insights highlighting key wins, gaps, learnings, and recommended next steps.
• Use performance data to improve future campaign planning, creative direction, in-app visibility, and conversion.
Cross-Functional Collaboration:
• Work closely with sales, marketing, design, product, legal, operations, and data teams to ensure smooth campaign delivery.
• Align stakeholders on timelines, ownership, dependencies, approvals, and launch readiness.
• Partner with product and tech teams to resolve platform issues, tracking gaps, and content inconsistencies.
• Coordinate campaign briefs, assets, offers, merchant lists, translations, and approvals with relevant teams.
任职要求：
• Bachelor's degree or above; 5–7+ years of experience in Marketing Campaigns / Growth Marketing / Trade Marketing / E-commerce Operations or related roles, with at least 3-4 years focused on in-app promotion campaign execution.
• Strong familiarity with the United Arab Emirates market and the ability to work effectively with local merchants and partners.
• Proven experience designing and executing in-app promotion campaigns (campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach) to drive user acquisition, conversion, and order growth.
• Strong logical thinking and data capabilities; able to define metrics, monitor performance, and drive decisions through data - SQL is a plus.
• Curious about AI technology, able to proactively explore new tools and promote team adoption
岗位亮点：
???? Fast-growing industry leader – Be part of a rapidly scaling O2O platform shaping the future of delivery in United Arab Emirates.
???? High ownership & impact – Drive meaningful growth through structured campaign operations in a rapidly growing overseas market.
???? Growth opportunities – Gain comprehensive exposure to the full food delivery business model across cross-functional teams.
???? Collaborative environment – Supportive, learning-oriented team that values practical results and professional development.
免责声明：
此信息由美团官网 (查看来源)审核并发布，我们转载该信息，仅出于传递更多就业招聘资讯、促进大学生及广大求职者就业之目的。该招聘职位信息的真实性、准确性、时效性及合法性均由原始发布方“美团官网”负责。我们作为信息转载平台，不构成求职建议，不涉及任何职业中介服务，不对其内容承担任何形式的保证责任。请用户在使用转载信息时保持审慎，自行判断并承担相应风险，求职请认准企业官方渠道！
