美团(meituan)招聘Marketing Manager / Assistant Marketing Manager
招聘职位：
Marketing Manager / Assistant Marketing Manager 搜索同类职位
部门介绍：
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets.
• Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design.
• Identify and establish strategic partnerships with restaurants to create joint promotion opportunities.
• Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization.
• Manage marketing budgets effectively to ensure optimal resource allocation.
• Stay informed about industry developments and best practices to foster continuous improvement and innovation.
• Utilize AI tools (such as ChatGPT/Copilot/internal AI platforms) to enhance daily work efficiency and promote the implementation of AI tools within the team.
任职要求：
• Bachelor’s degree in marketing, business, or a related field.
• A minimum of 5 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries.
• Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement.
• Experience in establishing and managing partnerships with restaurants or similar stakeholders.
• Ability to adapt quickly to changing market conditions and customer needs.
• Strong can-do attitude with a proactive, solutions-oriented approach.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships.
• Agency background preferred.
• Have a curiosity about AI technology, actively explore new tools and drive team adoption.
岗位亮点：
1. Brand Strategy at Scale: Build brand campaigns that reach millions of food delivery users across Hong Kong — your work is visible, measurable, and directly tied to business growth.
2. Creative Freedom: We trust our marketers to take bold creative swings. If an idea has a sound strategy behind it, there's room to test it.
3. International Context: Keeta is part of Meituan's global expansion — work with cross-market learnings while operating with startup speed.
4. AI is part of how we work: From AI-assisted campaign ideation and consumer research to performance analysis — you bring the strategy, we have the tools.
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets.
• Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design.
• Identify and establish strategic partnerships with restaurants to create joint promotion opportunities.
• Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization.
• Manage marketing budgets effectively to ensure optimal resource allocation.
• Stay informed about industry developments and best practices to foster continuous improvement and innovation.
• Utilize AI tools (such as ChatGPT/Copilot/internal AI platforms) to enhance daily work efficiency and promote the implementation of AI tools within the team.
任职要求：
• Bachelor’s degree in marketing, business, or a related field.
• A minimum of 5 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries.
• Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement.
• Experience in establishing and managing partnerships with restaurants or similar stakeholders.
• Ability to adapt quickly to changing market conditions and customer needs.
• Strong can-do attitude with a proactive, solutions-oriented approach.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships.
• Agency background preferred.
• Have a curiosity about AI technology, actively explore new tools and drive team adoption.
岗位亮点：
1. Brand Strategy at Scale: Build brand campaigns that reach millions of food delivery users across Hong Kong — your work is visible, measurable, and directly tied to business growth.
2. Creative Freedom: We trust our marketers to take bold creative swings. If an idea has a sound strategy behind it, there's room to test it.
3. International Context: Keeta is part of Meituan's global expansion — work with cross-market learnings while operating with startup speed.
4. AI is part of how we work: From AI-assisted campaign ideation and consumer research to performance analysis — you bring the strategy, we have the tools.
免责声明：
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