美团(meituan)招聘User operation expert
招聘职位：
User operation expert 搜索同类职位
部门介绍：
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
1. Design and execute user retention strategies across the full lifecycle: active users, at-risk users, and churned users.
2. Develop user segmentation and tagging systems; design targeted retention campaigns by cohort, order frequency, and behavioral signals.
3. Develop promotion & campaign plans aligned with local consumption habits, including "explosive product". Design and implement gamification strategies (progress bars, streaks, missions, rewards) that increase frequency and stickiness across user segments.
4. Own the loyalty and current user incentive program: design tiered benefits, track engagement, and iterate based on data.
5. Develop multi-channel touch strategies (Push/SMS/In-app messages) balancing engagement & user fatigue
6. Collaborate with the merchant, product, and others teams to align resources and promote project implementation.
7. Adapt retention playbooks to the Brazilian market context, accounting for local habits, holidays, and behavioral patterns.
任职要求：
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
2. Well-versed in growth hacking techniques, with hands-on experience in customer retention, campaigns, UX, and subsidy plans.
3. Proficient in data analysis tools and able to perform attribution analysis using data.
4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.
岗位亮点：
Be a founding team member in a high-growth market with massive upside.
Direct impact on business outcomes — your work shapes Keeta Brazil's growth trajectory.
Accelerated career development in a global, multi-cultural team.
Keeta是全球领先外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责：
1. Design and execute user retention strategies across the full lifecycle: active users, at-risk users, and churned users.
2. Develop user segmentation and tagging systems; design targeted retention campaigns by cohort, order frequency, and behavioral signals.
3. Develop promotion & campaign plans aligned with local consumption habits, including "explosive product". Design and implement gamification strategies (progress bars, streaks, missions, rewards) that increase frequency and stickiness across user segments.
4. Own the loyalty and current user incentive program: design tiered benefits, track engagement, and iterate based on data.
5. Develop multi-channel touch strategies (Push/SMS/In-app messages) balancing engagement & user fatigue
6. Collaborate with the merchant, product, and others teams to align resources and promote project implementation.
7. Adapt retention playbooks to the Brazilian market context, accounting for local habits, holidays, and behavioral patterns.
任职要求：
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
2. Well-versed in growth hacking techniques, with hands-on experience in customer retention, campaigns, UX, and subsidy plans.
3. Proficient in data analysis tools and able to perform attribution analysis using data.
4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.
岗位亮点：
Be a founding team member in a high-growth market with massive upside.
Direct impact on business outcomes — your work shapes Keeta Brazil's growth trajectory.
Accelerated career development in a global, multi-cultural team.
免责声明：
此信息由美团官网 (查看来源)审核并发布，我们转载该信息，仅出于传递更多就业招聘资讯、促进大学生及广大求职者就业之目的。该招聘职位信息的真实性、准确性、时效性及合法性均由原始发布方“美团官网”负责。我们作为信息转载平台，不构成求职建议，不涉及任何职业中介服务，不对其内容承担任何形式的保证责任。请用户在使用转载信息时保持审慎，自行判断并承担相应风险，求职请认准企业官方渠道！
