美团(meituan)招聘Keeta-活动营销专家（Campaign Marketing Team)
招聘职位：
Keeta-活动营销专家（Campaign Marketing Team) 搜索同类职位
部门介绍：
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。
不到一年，Keeta便成为中国香港外卖行业的领跑者。随后我们快速进入沙特阿拉伯，现已覆盖20余城。随着近期成功开拓卡塔尔、科威特和阿联酋，我们正带着同样的速度与创新前往中东更多国家和巴西。
岗位职责：
1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。
2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。
3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。
4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。
5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。
6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。
7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。
1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc.
2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes.
3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday).
4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities.
5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies.
6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools.
7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
任职要求：
1. 本科及以上学历，有海外市场增长、运营、传播类工作经验优先
2. 3年以上用户运营/整合营销经验。有当地O2O/电商平台活动运营经验优先。
3. 有大型国际化消费类营销活动策划、运营经验者优先（黑五、圣诞、双11等营销活动经验者尤佳）
4. 熟悉当地主流社交/O2O/电商平台活动玩法（如Instagram热推、WhatsApp裂变、当地电商促销工具等）。
5. 当地母语沟通能力（优先）。商务英语沟通能力。
6. 沟通能力强，有同理心，擅长组织和多文化背景团队合作，在多角色项目中能充分发挥主观能动性，协调各方资源推动目标达成
7. 数据敏感、分析能力强、精通SQL，具备从数据中找到关键和突破点推动相关建设和优化的能力
8. 掌握扎实的用户调研分析方法，具备营销创意、敏锐的市场洞察能力和热点捕捉能力
9. 对当地文化、消费习惯及互联网生态有深刻理解，能快速捕捉本地热点。
1.Educational Background:Bachelor’s degree or higher. Experience in overseas market growth, operations, or communications is preferred.
2. Work Experience:Over 3 years of experience in user operations or integrated marketing. Experience in local O2O or e-commerce platform campaign operations is a plus.
3.International Marketing Experience:Experience in planning and operating large-scale international consumer marketing campaigns is preferred (e.g., Black Friday, Christmas, Double 11, etc.).
4. Familiar with local mainstream social/O2O/e-commerce platform marketing tactics (e.g., Instagram trends, WhatsApp viral campaigns, local e-commerce promotional tools, etc.).
5. Language Proficiency:Native communication skills in the local language (preferred). Proficient in business English communication.
6.Communication Skills:Strong communication skills, empathetic, and adept at organizing and collaborating with cross-cultural teams. Able to take the initiative in multi-role projects, coordinating resources to achieve objectives.
7. Data Sensitivity and Analysis Skills:Data-driven with strong analytical skills, proficient in SQL, and capable of identifying key insights and breakthroughs from data to drive relevant developments and optimizations.
8. User Research & Marketing Creativity:Solid knowledge of user research and analysis methods, strong marketing creativity, market insight, and the ability to identify trends.
9. Local Market Understanding:In-depth understanding of local culture, consumer habits, and the internet ecosystem, with the ability to quickly capture local
岗位亮点：
加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会
Join us, and you will collaborate with a global team to drive innovation and growth for the food delivery platform in international markets, while enjoying vast career development opportunities.
Keeta是全球领先的外卖平台美团旗下独立品牌，专注于国际市场的餐饮与商品即时配送服务，致力推进全球市场的创新发展，实践“帮大家吃得更好，生活更好”的公司使命。
不到一年，Keeta便成为中国香港外卖行业的领跑者。随后我们快速进入沙特阿拉伯，现已覆盖20余城。随着近期成功开拓卡塔尔、科威特和阿联酋，我们正带着同样的速度与创新前往中东更多国家和巴西。
岗位职责：
1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。
2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。
3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。
4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。
5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。
6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。
7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。
1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc.
2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes.
3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday).
4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities.
5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies.
6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools.
7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
任职要求：
1. 本科及以上学历，有海外市场增长、运营、传播类工作经验优先
2. 3年以上用户运营/整合营销经验。有当地O2O/电商平台活动运营经验优先。
3. 有大型国际化消费类营销活动策划、运营经验者优先（黑五、圣诞、双11等营销活动经验者尤佳）
4. 熟悉当地主流社交/O2O/电商平台活动玩法（如Instagram热推、WhatsApp裂变、当地电商促销工具等）。
5. 当地母语沟通能力（优先）。商务英语沟通能力。
6. 沟通能力强，有同理心，擅长组织和多文化背景团队合作，在多角色项目中能充分发挥主观能动性，协调各方资源推动目标达成
7. 数据敏感、分析能力强、精通SQL，具备从数据中找到关键和突破点推动相关建设和优化的能力
8. 掌握扎实的用户调研分析方法，具备营销创意、敏锐的市场洞察能力和热点捕捉能力
9. 对当地文化、消费习惯及互联网生态有深刻理解，能快速捕捉本地热点。
1.Educational Background:Bachelor’s degree or higher. Experience in overseas market growth, operations, or communications is preferred.
2. Work Experience:Over 3 years of experience in user operations or integrated marketing. Experience in local O2O or e-commerce platform campaign operations is a plus.
3.International Marketing Experience:Experience in planning and operating large-scale international consumer marketing campaigns is preferred (e.g., Black Friday, Christmas, Double 11, etc.).
4. Familiar with local mainstream social/O2O/e-commerce platform marketing tactics (e.g., Instagram trends, WhatsApp viral campaigns, local e-commerce promotional tools, etc.).
5. Language Proficiency:Native communication skills in the local language (preferred). Proficient in business English communication.
6.Communication Skills:Strong communication skills, empathetic, and adept at organizing and collaborating with cross-cultural teams. Able to take the initiative in multi-role projects, coordinating resources to achieve objectives.
7. Data Sensitivity and Analysis Skills:Data-driven with strong analytical skills, proficient in SQL, and capable of identifying key insights and breakthroughs from data to drive relevant developments and optimizations.
8. User Research & Marketing Creativity:Solid knowledge of user research and analysis methods, strong marketing creativity, market insight, and the ability to identify trends.
9. Local Market Understanding:In-depth understanding of local culture, consumer habits, and the internet ecosystem, with the ability to quickly capture local
岗位亮点：
加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会
Join us, and you will collaborate with a global team to drive innovation and growth for the food delivery platform in international markets, while enjoying vast career development opportunities.
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