美团招聘User Growth Strategy Team Lead
招聘职位：
User Growth Strategy Team Lead 搜索同类职位
部门介绍：
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
岗位职责：
In charge of the user growth strategy in Brazil, including attracting new users, triggering their engagement and conversion, retaining them and encouraging repeat purchases.
1. Responsible for setting and achieving user growth targets, formulating and executing user growth strategies to achieve continuous growth in user numbers and activity levels through product operations and user operations.
2. Responsible for analyzing user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, and formulating corresponding user growth plans.
3. Responsible for optimizing product functions and user experience, improving user retention and conversion rates, and promoting user growth.
4. Leading growth experiments like channel acquisition, viral strategies, and subsidy plans, and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users through AB testing.
5. Working with the product and algorithm teams to continually improve our growth tools and enhance the efficiency of organic user growth.
任职要求：
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
2. Well-versed in growth hacking techniques, with hands-on experience in new customer growth, traffic channel operations, virality strategies, and subsidy plans.
3. Proficient in data analysis tools and able to perform attribution analysis using data.
4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.
岗位亮点：
1. Senior-level position, allowing participation and leadership in important user growth projects during Keeta's market expansion phase, achieving personal professional growth and career development.
2. Involved in the business growth of a country from the ground up, with exposure to various business opportunities and partners.
3. Oversee overall user operation strategy, participate in business planning and strategy formulation, playing a key role in defining Keeta's growth goals and development direction.
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!
岗位职责：
In charge of the user growth strategy in Brazil, including attracting new users, triggering their engagement and conversion, retaining them and encouraging repeat purchases.
1. Responsible for setting and achieving user growth targets, formulating and executing user growth strategies to achieve continuous growth in user numbers and activity levels through product operations and user operations.
2. Responsible for analyzing user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, and formulating corresponding user growth plans.
3. Responsible for optimizing product functions and user experience, improving user retention and conversion rates, and promoting user growth.
4. Leading growth experiments like channel acquisition, viral strategies, and subsidy plans, and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users through AB testing.
5. Working with the product and algorithm teams to continually improve our growth tools and enhance the efficiency of organic user growth.
任职要求：
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets).
2. Well-versed in growth hacking techniques, with hands-on experience in new customer growth, traffic channel operations, virality strategies, and subsidy plans.
3. Proficient in data analysis tools and able to perform attribution analysis using data.
4. Highly attuned to user psychology, skilled at motivating behavior change through incentive design.
5. Goal-oriented, with a proven track record of overcoming growth bottlenecks from scratch.
岗位亮点：
1. Senior-level position, allowing participation and leadership in important user growth projects during Keeta's market expansion phase, achieving personal professional growth and career development.
2. Involved in the business growth of a country from the ground up, with exposure to various business opportunities and partners.
3. Oversee overall user operation strategy, participate in business planning and strategy formulation, playing a key role in defining Keeta's growth goals and development direction.
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